Three Ways That Halloween Can Be a Treat for Small Businesses

What originally began as a Celtic pagan tradition and became a celebration for kids in America, has in the past two decades become an occasion for adults. The Greenwich Village Halloween Parade, haunted attractions geared at young adults, and the millions of marketing dollars spent by beer companies have helped transform the occasion into a festival for grown-ups, too. After Coors signed syndicated horror movie hostess Elvira as a spokesperson in the 1980s,  Halloween beer sales jumped and ...